ROOTS

What began in 2009 as a modest home studio in Ahmedabad has, over sixteen years, grown into one of the city's most trusted names in luxury ethnic wear. Founded by NID graduate Sujata Agarwal, Roots was born of a simple devotion — to honour the hands that make, and the heritage they carry.

Each piece is a quiet conversation between the past and the present: age-old craft reimagined for the modern woman, and man, who wears their roots with grace. Today, that same intimacy travels beyond our boutiques — to you, wherever you are.